Dec 23, 2009

True Distributions Ltd introduced a series of Spice mobile handsets in Dhaka yesterday, looking to grab a share of the vibrant cellphone market.

Kunal Ahooja, chief executive officer of Spice Mobiles Ltd, part of Indian multinational company Spice Corp, said the market share of Spice mobiles is increasing rapidly in India as the handsets have some "consumer-friendly special" features and devices.

Speaking at the launch of the handsets at Radisson Water Garden Hotel, Ahooja said the company launched its mobiles in Nepal last year and Bangladesh is the third country for the Spice brand.

Inspired by rising demand for its products, Spice Corp, a company worth $1.4 billion, plans to expand its operations in other neighbouring countries soon.

Four types of Spice handsets have been launched: Spice M 5252, Spice X-1, Spice D88-GOLD and Spice S-940 with prices ranging between Tk 2,000 and Tk 10,000.

Speaking as the chief guest at the launching ceremony, Md Mahboob Ahmed, secretary of Bangladesh Telecommunication Regulatory Commission (BTRC), said Bangladesh is a "very good market" for operators as teledensity in increasing here.

In his speech, Mehboob Chowdhury, chairman of South Asian Mobile Forum, said: “A greater cooperation is needed among handset makers and operators in the region."

Ghalib Ahmed Ansari, CEO of True Distributions, said: "We hope Spice will bring greater value for money to subscribers in Bangladesh."

Source:The Dailystar